In our many years of working in the corporate environment we have had our fair share of business challenges. No two challenges have been the same and neither were the solutions. So when we approach your business challenges our solutions will be tailor-made to you. Not off the shelf. Shared in a timely, honest and transparent manner.


Kamalesh Subramaniam (Kamy)

A Masters degree in Business Administration and over 30 years commercial experience with a strong consumer and customer focus gained from unconventional commercial leadership roles across several markets globally.

Led several multi-functional project teams and launched initiatives in both food and non-food consumer goods categories in multinationals such as GSK, Kellogg, Reckitt Benckiser, Campbell Soup and in Private Equity backed companies.

High energy, constantly curious about things, natural foodie and widely travelled.


Angela Subramaniam (Angie)

A Masters degree in Business Economics and over 20 years consumer insights experience specialising in quantitative techniques. Experience gained across several markets globally in multiple food and non-food consumer goods categories.

Led initiatives in both client and agency side roles across companies such as Reckitt Benckiser, SC Johnson, Pepsico, General Motors, Ipsos, Synovate and IMRB.

Natural organizer, analytical, attention-to-detail, insightful and widely travelled.