On shelf / online distribution
Gain on shelf / online distribution through various retail routes-to-market – grow your business incrementally in existing and new markets.
Through our network of partners, we are able to present your brand to retailers across markets globally and convince them why they and their customers would benefit by having your brand as part of their assortment. Preparing ahead for objections that could be raised by retailers is part of this as well. Newly gained distribution on shelf or online will result in new sales.
Consumer / trade spend optimisation
Generate better return-on-investment thereby releasing monies for investing elsewhere in your business or adding to the bottom line.
By analysing the spend behind consumer and trade activities and relating that to sales growth achieved, we are able to identify the activities that had a positive impact on brand sales. Do more of what works and stop what doesn’t is the approach here.
Portfolio re-alignment
Focus efforts behind driving growth in best selling or high margin products and de-prioritise those with low growth or margin.
Often brands continue with what they have always done. They may promote a low margin product and lose money on the activity and that may result in not having money to put behind something that can deliver a lot of growth. An in-depth analysis of the products in your brand portfolio often helps re-align priorities for the brand.
Cost reduction
Squeeze out non-value added costs to release monies for investing elsewhere or adding to the bottom line.
An extra thick layer of packaging, extra colours in artworks, website that is not optimised, use of manual processes when they can be automated are all areas that a company/brand can relook as these add costs to the business but don’t add any value. By identifying these costs and then helping eliminate them, we can release funds back to the business.
New / existing product innovation
Satisfy unmet consumer needs through entirely new products or line extensions of existing products.
Using various techniques to spark creative thinking, we can help generate ideas for your business. Whether it is a consumer need that can be met by a new product or new communication on an existing product or a new format of an existing product – there could be different solutions and we can help you find these.
Product sourcing
Make available high quality products at optimum costs through contract manufacturers.
The product idea could be there. But it needs some help in coming alive. Through our global network of contract manufacturing partners, we can help with this – with the right quality, at the right cost and on time. Small volume production runs can also be managed at the start of any idea. And can be scaled up when the idea grows bigger.
Communication
Target communication to drive consumer engagement resulting in increased brand affinity and consumption.
Whether it is through digital means in the market or through in-store activities, communication targeting the right consumer and delivered in an engaging manner is important for the consumer to try the brand and buy it again. We can help here.
Strategic consulting
Create solutions to business challenges through deep industry insight and actionable recommendations.
We understand your business challenge, identify a few solutions, assess the right one, adapt it to ensure that it can be implemented and then work with you to get it done.
Market insights
Provide actionable brand/competitor insights through in-depth analysis of category information.
What are the opportunities in markets? How can we grow the category? What trends should we look at for growth? What is competition doing? These are some of the questions that people managing a brand are thinking about. We can help answer these and several other questions through our in-depth analysis of various sources of information, manage customised research where relevant and provide actionable insights.